Friday, February 6, 2009

Serenata music mobile phone

Samsung and Danish Audio equipment manufacturer, Bang & Olufsen have joined forces to bring us the Serenata music mobile phone. They seem to have managed to put together a unique and stylish mobile with music quality that we can just hope lives up to their brand names. This phone is going to be all about the music.

"Since we started our first co-operation with Bang & Olufsen, we have only been confirmed in our belief that both companies share a passion for innovation and consumer-focused technology. Serenata is another example of new ways to think of the mobile phone. I'm proud to say that our customers can see a true innovation of music player and mobile phone as we have opened a new era of mobile phones with Serene two years ago", says Geesung Choi, President of the Telecommunications Network Business in Samsung Electronics.

"We have high expectations to Serenata, as it is a result of our joint vision to constantly push the boundaries, and bring unique and exciting products to our customers", states Torben Ballegaard Sorensen, CEO of Bang & Olufsen.

The Serenata is built as a contrast between cool aluminum and a warm soft touch lacquer that gives an impression of elegance, slimness and craftsmanship. It uses a scroll wheel system for accessing menus and options. And in case you're a first time user of the phone, which you obviously will be, the companies have incorporated a 4 minute simulation to help you get accustomed to the usage of the phone. The Serenata has an integrated loudspeaker system and you can also listen to your tunes via the dedicated stereo EarSet 3. This mobile is capable of reading formats that include MP3, WMA Lossless 9.1, AMR and AAC. It uses an application called BeoPlayer that can access and organize all music files on the PC and transfer them to Serenata. Also through the Samsung PC studio, the users can synchronize the contacts, calendar and to-do list from their computer onto Serenata via Microsoft outlook.

Samsung's Serenata is a GSM handset that is 3.5G enabled with HSDPA connectivity and has 4GB of internal memory. It weighs in at 136g and has a 2.26 inch TFT-LCD display with a resolution of 240 x 240 pixels and 256k colors. It is Bluetooth enabled, although we have no confirmation on if it is A2DP compatible, but judging from the kind of music capabilities and the manufacturers themselves, I'm quite sure it will be. For PC connectivity it uses USB v2.0 high speed.

The price and availability of the Serenata is yet to be disclosed.

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