Price tag: $2000
Extravagant cell phones slathered in diamonds and rubies are one of the surefire technological tools for separating fools from their money. Exhibit A is Le Million from GoldVish Communications: $1.45 million and ugly, ugly, ugly!
The $2000 you spend on a Motorola Aura may seem like chump change in comparison, but with the Aura, you actually get something useful for your dough. For one thing, there’s the 16-million-color, 300-dpi circular display. And Motorola seems to have lavished attention on the mechanism for opening and closing the Aura: “Custom-engineered rotating mechanism has 130 precision ball bearings that drive the assisted-opening blade--like opening the door on a high-end luxury car.” The rotation mechanism has a Swiss-made main bearing and carbide-coated gears, too. Oh yes, and once you’ve lovingly rotated the Aura open, you can use it to place and receive wireless phone calls!
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